Wednesday, February 28, 2007

When am I gonna get Joost!


Joost! Apply For Beta Now!

Freaking torture I tell you! A real ad and entertainment industry supported video on demand content service for all. If this service really delivers, gone will be the days of blurry "parts" and "removed by user" videos on Youtube. Of course Youtube will always rock and eventually will have it's own official content, but looking at all the tiny clips and constant "this is me and my even stupider tard friend [insert typical airhead name here e.g. todd, amanda, zack, etc.] dancing and playfighting to what you were searching for" crap, this service is looking really good. What I'm really hoping for is they use this vod service to go beyond offering the same stuff you can already see on your local systems on demand service. VOD content is cool for stuff we like, but they should be using it's potential to offer us stuff you can't get anywhere these days, stuff that alot of companies would probably love to collect revenue on, but just are timid about the viability of dvd releases. One great example that comes to mind where Joost could be a godsend especially considering their now infamous partnering up with Viacom, is the Daria situation. While the show was never for everyone, it has garnered a great following among many viewers of all ages. Original viewers want this show, younger fans from the notorious unnecessarily edited version Noggin airings want and should see the full Daria episodes and complete series. Lots of interest in the show and a very noble dvd effort has been ongoing for the series for years now. Lots of far more obscure dvd sets have been released, but Daria just sits around collecting dust. The general consensus on Daria not being available is not lack of interest, but legal issues with the tons of music that was sampled in the show. Removing it is a bit complicated and not everyone wants it exactly gone. You'd think how much MTV has done and still does for the music industry, a few samplings wouldn't even be an issue. Still, there are serious issues when it comes to packaging with the music industries copyright laws. In the age of the almost draconian RIAA offensive there's no telling. Regardless, something is going on that is stopping fans from having this available in their homes when they wish, which is just a shame considering how many other MTV shows have made it on dvd despite much heavier sampling. The point is, a great service like Joost can fix an issue like this easily. Thanks to Joost and any flexible on demand service, the service providers, the entertainment licensors, and everyone else involved can make a pretty penny off of shows and programs they and the viewers probably haven't thought of in years. In an age where the networks we considered to be some of the absolute smartest(TLC, A&E, THC, etc.), are now almost more pointless and inane as what we considered the dumbest(USA, Spike, G4TV, TBS, etc.), any new direction for entertainment is going to look mighty good. If the market is so bad networks feel they have to appeal to whoever the new very similar directions all these formerly quite different networks are taking then I should have a choice and be able to tell these networks directly through my viewing choices what their content priorities should. Hopefully Joost and many other interactive media services will give us these kinds of opportunities over the years. Once they do, there will be no such thing as bad programming or awful taste, it will just be your taste and that will be all that matters.

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